Not following the Apple ’how to’ herd

Available on Apple, Spotify, Amazon and more...

Summary

I don’t make how-to videos because they’re boring and there are already millions of them. My videos are about simplicity and creating a bond by talking to you, not showing basic demos. If I do make how-tos, they’ll probably go behind a paywall because they take so much time. I’d rather help people through simplicity than button pushing.

Raw

I’ve been asked many times as to why I don’t create how to videos, how to do this, how to do that, demos and stuff. And there’s several reasons for that. One is that the clients that I work with or the projects that I work with with my clients, they’re not, you can’t translate them to videos often.

I can probably make how to videos, but I think that’s boring and there’s a billion and one people doing how to. two videos out there. And I don’t want to be lumped into that thing. The other, the main thing really is about simplicity.

I make daily videos. So I need to make videos quickly. But also the simplicity of me just talking to you makes it, for me, makes it a bit more of a bond than showing you bells and whistles. I think you can get that from anywhere. And I don’t want to be that anywhere, simply. I just don’t.

I have thought about doing more how-to videos. I did do them in the past and show demos and stuff, but I think I’m going to reserve that for later, maybe put it behind a paywall, and only purely because it takes so much time to do that for me that I’d rather get paid for it. Why not? I mean, it’s my work, right? We all need to pay the bills.

These videos are more to do with being instructional, kind of giving you information of ways of doing things and more inspirational in a way. Oh man, that sounds like a… I hate those inspirational guys, but I think you understand what I mean.

So again, it’s all about simplicity. It’s all about why we use… Apple as a product for our day-to-day lives and our business because it’s simple. And what I want to do is convey that simplicity and help people with their products, Apple products, and their technology through simplicity, rather than showing, you know, you have to push this button to do that. I mean, get a manual or find someone else that can do that.

I just wanted to bring that out. It was something that was stuck in my head for the past week. or so and I’m getting more and more emails about this. It’s like, well, there are a billion other people making how-to videos. You don’t need me to make another one.

Anyway, with that, have a great day. Woof! is chilling back there. You can just see him. I see in the next video. Ciao.