Stop looking at features
Features are only good if we need or use them. The issue with ‘features’ is that they’re often bloat and never used. Show me the benefits, and I’ll buy it.
Transcript
Summary
Camera reviewers are obsessed with features, numbers, and specs. But nobody really cares about that. What people need is to see how the camera is actually used in real work. It’s the same with software, forget the feature list and figure out if it fits your workflow.
Raw
Recently, I’ve been looking at buying a new camera for my studio. I’m going to be going away. So it would be nice to have a new camera. The problem I found checking reviews is that they all seem to be talking about the features of said camera, whatever the camera it is.
So they go buy bits and 4K and 60 frames per second, 120s. They talk about all these features, all these technical features. And I’m wondering if anyone gives a shit, to be honest. I mean, I don’t. I mean, obviously, I want a camera that does things well and things that I need for it to do. But I think what I want, and I think, and I’m sure many want, are how the camera could be used in situ, kind of, you know, I want to be shown that you’re using the camera, not showing me the device and going, this button does this and whatever.
That’s all well and good, but that’s not really a review. A review is I’ve had this device and I’ve been using it for these projects and this is how I’ve done it. No one really cares about the features of said product, of the camera in this case. And that’s no different to software, actually. Because I’ve kind of put them parallel because there’s loads of tech guys talking about cameras and numbers, but they’re not showing how it’s used.
But also there are tech guys, IT guys, I guess, tech guys, that help clients with the software as to like what it, they’re basically showing the features rather than actually showing them this is how I’m using it. And there are a few out there, but they’re few and far between. So when you look for software, forget the feature set, figure out, is this person actually using that software, using their service? Or are they just, I mean, this actually kind of goes back to yesterday’s video. Are they just selling the ad revenue so they can make money?
Features are great. What’s more important is your workflow and how you would use that software. How would, how they would use that software? How are they using that software? Would it work in your workflow? Numbers, features mean absolutely nothing to the layman like me who doesn’t know too much about cameras but wants to get a good camera. What the hell do I need to know about all these numbers and chromatic effects?
And like in the old days, we had like super VHS and everything was perfect dandy. Yes, we would like better quality, obviously. But going in so in depth with the feature set of something doesn’t help the client, you, me in any way whatsoever. We just want to see how it’s used in our workflow, how I could use it, how you. you could use it.
So next time you’re looking for software, don’t go by how many features it has go by what you need. This week has just turned into one big Friday Fury. Anyway, enjoy the rest of your day. Keep it simple and I’ll see you in the next one. Bye.