#business

Become this...

“I am so good at what I do, and my business engines are so structurally sound, that I don’t even need to be on the internet to survive”

…then win!

Here’s how…

The honeymoon period is over

Before a new year starts, you make this promise to yourself:

This year it will be different!
This year I will make things work for me!
This is gonna be my goddamn fucking year!

The year rolls in, and even though you have the best of intentions to make that/your statement a reality, you stumble into old habits and nothing gets done.

You struggle with knowing where to start.
Then you doubt yourself.
You procrastinate.

That is called the ‘honeymoon’ period. Then shit hits the fan and you’re stuck!

Well, why not change your mindset.

Why not just make the first Monday of February the new January 1st. Kick yourself into gear, and make whatever you need happen!

So if you need the MacJunky or the Tech Minimalist to help you with your goals, get in touch.

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Through the window.

A few hours a go I rolled up to this view and to stay for the night, possibly the weekend.

And as I deal with my emails, I’ve noticed a pattern when I’m contacted about helping people with their Apple devices.

Other than the general questions like…

Why is my Mac slow.
Where are my files located.
Can you help sync my iPhone and iPad.

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Sometimes the modern way isn't the right way

I was born to a generation that could buy things once - and keep them.
A CD.
A movie.
A piece of software.
Your were given a physical thing with a set price that you controlled.
Now, everything is a ‘subscription’.
More expensive over time.
Taken off you for ‘violating’ terms…
— Alexandra Marshall (@ellymelly) July 16, 2025

I wholeheartedly agree with this. I know we can’t take things with us when we go on our long holiday, but to be able to pass the things that ment a lot to us down should be preserved.

Everyone in my organisation has a job to do, that includes Woof!

It’s hard running a business, we all know this.

So when you have a someone in your circle that get fed, cleaned, walked and sleeps whenever he likes, it can be a little annoying to say the least.

So why not get them to pull their weight!

Woof! has been a my Security Officer for many years, but he also has another incredibly important duty within my organisation!

Kia.

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You just need a push

…in the right direction.

You can’t always do it on your own. And believe me, I’m a person who likes doing things his own. Sometimes all that’s needed is a gentle nudge in the right direction.

Don’t do it on your own, reach out.

Can Basecamp be used as a CRM?

If you’re an entrepreneur or a small business who needs to keep track of leads simply, then Basecamp is probably going to be the best choice for a CRM.

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OS for your business with Basecamp

Having an OS for your business is probably one of the first things you should probably think about when you decide on the tech when running a team.

Want me to help you with Basecamp? Click here!

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Getting your team to use Basecamp

Making sure your team and business are on the same page, it’s always best to make sure you have a date set in stone for adoption of a new workflow.

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Friday Fury: Data hoarding control freak

Collecting hoards of information about every single aspect of your client and business can slow down your growth and the relationship with your client.

Want to simplify your data hoarding issues? Click here!

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The best junk draw to rule them all

Basecamp is the perfect business foundation app. I call it the best ‘junk draw’ for a business, because everyone knows exactly where it is and what’s in it.

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Do it properly the first time around

There are many who simply don’t have time to do it right the first time around. However, those are the same people who later regret their decision.

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Getting lost with too many options

There are plenty of companies racing to get their latest software updates out for you to try. However, you need to worry about what your needs are, not theirs.

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Perfectionism doesn’t work, unfortunately

Being a perfectionist is one of the worst ways of losing your productivity. Doing the task or project is way more important than thinking about doing them.

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Listen to the experts

It’s time to listen to the experts. In recent times that phrase has a different meaning, but to blindly think you can do anything and everything is coming to a close.

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Wheels, tires, and business tools

It’s not often you’d relate car parts to business tools, but I’m going to try. You see, building a car takes time and a lot of patients, so it’s relatable.

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Get out of your comfort zone

It’s great to having a comfort zone. But in a business having that place could be costly. Getting out of that zone should be your number one objective.

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Don’t let this be your workflow

Getting clients is the easy part. Marketing, sales, and your brand are how they find you, and that’s great. But if your delivery falls short, you’ll fail.

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Remove tech friction to get unstuck

As a small business, we sometimes find ourselves stuck. We don’t know why. We’re just in a state of annoyance, and everything around us stops!

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Here’s a solid email system for you

Having a solid email system with amazing support, just in case, for your business is paramount in today’s world. So here’s how I’ve set up mine.

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You’ll never remember everything

It’s hard to remember everything before starting a project. And it doesn’t matter how much thinking or strategy you’ve done, it doesn’t always go to plan.

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Having no ideas can be the idea

The universe came from nothing. Your business was built from the ground up. Some things come out of thin air. So can your video ideas.

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Get yourself a Noid Light set

A Noid Light is a tool that helped me eliminate issues saving me time, money and a whole lot of headaches. You might need something like it too.

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Working around app limitations

There are times we need to work around the limitations we’re given. However, we never have to ‘make do’. We have to always focus on the outcome.

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Friday Fury: What do you do?

If you can’t explain what you do within five words or less, you have no idea what you do and wasting time trying to sell your BS to a prospect.

Want to simplify your business workflow? Hire the Tech Minimalist!

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I was a little naive

It’s not often you release that you’ve gone down the wrong path. But you can always steer back into familiar territory when things become clearer.

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Numbers mean nothing

The more I use the internet, the more I understand never to use social media numbers as a marker for anything, as they never help with your personal goal.

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Consistency matters

We all now know that failing is a way to learn. However, failing at consistency regarding social media and content creation isn’t the same.

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No one likes an audit

It doesn’t matter what kind of audit it may be, they’re always annoying, stressful and intimidating. But at times they’re necessary.

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Being last works

You should never worry about being the last to be contacted. You see, when you’re the last line of defence, they know they’ve got the right person.

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Productivity is dying

Reading through the comments of a very interesting Tweet this morning, it seems many are getting fed up with ‘productivity’ apps, and I’m here for it!

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Friday Fury: The hustle

You’re not special. Everyone needs to work to pay bills, I get it, but having to hustle every day won’t give you the experiences you need as a human.

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Make space for simplicity

It doesn’t matter if you’re building an app, running a business or creating content, in fact, even your personal life. Just remember to Keep IT Simple.

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You don’t need to overcomplicate IT

If you want to focus, you must ensure you have no distractions. One area I find many struggle with is the amount of tab/app switching they do.

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Destructive wrong answers

It’s destructive to do anything wrong. Worse, it’s utterly destructive if you have to fix something you thought was a good idea due to a wrong solution.

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The 80/20 rule to rule them all

Many know the 80/20 rule. However, I don’t think they know how to implement it into their life as a whole. Let me explain my thoughts.

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Friday Fury: Selling shovels

The amount of bullshit on the internet never amazes me anymore, but reading bios stating, “I’ve made $10M for my clients”, is fucking getting out of hand!

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Unlearn to learn

Learning something is one of the most rewarding things you can do. But often, you’ll need to unload what you learned to get something done.

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Turn it off and on again

There are times no matter what you try it will never be how you want it. Trying to sellotape or hack a solution to make it work will often make it worse.

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All the gear but no idea

Having all the tools in the world won’t make you productive unless you have a goal. Knowing what you need to achieve that goal is vital when choosing the right tools.

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Don’t wait, create

The longer you wait to do something, the more anxious you get and may never do it. So when it comes to creating content for your business, I’d just start.

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It doesn’t have to be perfect

When it comes to video content creation, you won’t win any Oscars or awards, so why are you trying to make it perfect? Just hit that record button!

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Nothing ever goes to plan

It doesn’t matter how much you plan, what you strategise, and whom you bring into a project. It will never go to plan. But you should never focus on the negatives.

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The journey, not the destination

When I work with a client, the more I know about the end result (the destination), the better the solution will be. However, when on the road, I prefer the journey.

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Listen to the whisper

Your inner voice can sometimes be overwhelming, but if you don’t listen to that whisper, you might regret it later in life.

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From simplicity to spaghetti at Basecamp

Simplicity is something we all strive to possess, but as we work and find ways to make our business work more efficiently, we lose sight of that focus.

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The importance of not having a job

We all need a purpose; otherwise, we aimlessly drift and waste our time on the mundane. So doing something we enjoy and getting paid for is the ultimate goal.

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The right video tools do matter

It can be overwhelming to see someone else’s setup. It’s great for inspiration, but it’s a huge mistake to think it’s something you need to get the quality you want.

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‘Busyness’ can kill opportunities

Being ‘busy’ can be a double edge sword. On the one hand, it’s great to be working, but on the other, it doesn’t leave time for other urgent things.

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Stop looking at features

Features are only good if we need or use them. The issue with ‘features’ is that they’re often bloat and never used. Show me the benefits, and I’ll buy it.

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The best lazy email workflow

Many small businesses struggle with email and how it’s used to collaborate. But there is an easy, dare I say it, lazy email workflow that might work for you too.

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Saving money is simpler

There are plenty of gurus out there telling you how you could make more money. But have you thought that simply not wasting money could be more beneficial?

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In with the new

In with the new [year], we’re all so quick to create a resolution we can never realistically keep. So this year, develop smaller steps for your ideas and goals. It’ll be easier.

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Who’s in your corner?

This episode will annoy some, but I have been thinking about who you have behind you when you get great technical information you need to implement.

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Stop having meetings

Having too many meetings can be more of a headache than many realise. The best way for you, the team, the project or even the client to know what’s going on is to have a single source of truth.

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We all have our own rhythm

Having the best system for our business is the holy grail regarding tech and IT. However, many don’t realise that creating such a system comes from within.

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More often than not, nothing works out of the box. It’s annoying, frustrating and a massive time suck! But once you understand the issue and know what you need out of the tech you use, then life becomes easier.

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How can adding something can help you simplify?

It’s so counter-intuitive, especially when Tech Minimalism tells us the opposite, but sometimes it’s better to add something to your toolkit that helps us simplify our business.

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Step back and take stock

Sometimes it’s good to step back from our business and take time for ourselves. It’s a great way to understand how we can move forward. Because being outside the business is better than grinding within it.

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Stop hacking your tools!

The best solution is the simple one. So if you’re constantly fixing the ‘hacks’ that are supposed to make your life easier, then what’s the point? You’re only ’Sellotaping’ a fix and not fixing it permanently. Right?

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Are you using automation because you’re busy?

I’ve often said that automation is for the lazy and unorganised. However, I also know that it’s a tool to help the busy get organised. The issue I find is that often it’s used due to people being too busy rather than their need for it.

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Basecamp is the ultimate blank piece of paper

Now that Basecamp has moved to a per-user pricing model, I think this is the best time for many single-user/small businesses to look into it to see how they can save time and money by implementing it into their workflow.

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Quality always has a price

Quality matters, no matter what you buy or invest your time on. So when it comes to making the suitable investment to better your life, whether it’s for you or your business, making the right choices should also… matter.

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Keeping your business organised with Daylite

The fewer places you have to hunt for information, the more productive you will be. This simple idea can turn any business with the right tools be a powerhouse of efficiency. For me, I use Daylite to make that happen.

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Email is the only constant

Often the thing you use most and take for granted is the most important in your life. However, we don’t often consider it important until something goes wrong. Think about having a cut at the end of any finger.

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Being nostalgic with tools

Letting go of things is one of my biggest vices. I’m not a hoarder, but it takes me time to get rid of stuff as I get attached to them.

EDIT: There is no longer a comments section, but feel free to subscribe to the newsletter or email me.

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If it’s clunky it’ll make you unproductive

The more clunky the app, the less likely you will use it. It’s a simple fact. How do I know? Well, it comes from the clients I work with. Not only that, but it also comes from my personal experience.

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Upgrading your business

Even though change is difficult for many, we all know that changing things in your business will always help make it run smoother. So upgrading the tech will help you future-proof and expand easier.

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Your business needs to evolve

No matter how we run our business, there might be a time that we’ll need to evolve our business to stay in business. But if the tech you use isn’t in order, you will feel the hurt more than you can imagine. So make it easy for yourself.

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Jump in feet first and learn while doing

Sometimes it’s easier just to dive in feet-first and learn while doing what needs to be done. It can be daunting, frightening and even challenging, but we should always be learning, growing and experiencing new things.

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Your life could be a constant holiday

Doing what you want in your life is the ultimate goal. Many like having their two-week holiday in the sun, but what if it was possible to have a constant holiday? Well, you can. It’s called living the life you already have.

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Planning for the worst

It’s never good when your Mac or the tech you use in your business stops working.

But, can you continue working and delivering your services to your clients when that happens?

Do you have a plan in case it does happen?

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Minimise your business tools

The more tool you have, the less work you’ll do.

That might sound counterintuitive.

But the more you bounce from one tool, app or service to another just doing something simple can take more time and effort than you realise.

What to Keep IT Simple? Let’s talk!

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Too busy to fix your busyness

Busyness is nothing to be proud of. If you’re too busy, there must be a friction point that needs to be fixed. No one should be too busy not to have time to do things they truly need to do. Fix your ‘busyness’. You’ll be happier for it.

Book a discovery call to fix your ‘busyness’

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Work tools and business tools are different

To make it easier on yourself when choosing the right tools and apps, make sure you understand the difference between tools for your business and tools for your work.

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Stepping back to square one

External input can be a great thing, but often we delve so deep into the idea of it being a good thing for us and our business that we lose sight of what would work, is working or will never work.

So stepping back can be an excellent way to see clearly.

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Having everything in one place

We all know that having data for your business in one place is better than having to hunt for what you need in a bunch of tools, apps and service that isn’t efficient.

So why are some still use Post-it notes for important information?!

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Tech that’s easy to use and simple to maintain

Having the tools, you need to do your work should be as easy as everything else you do during the day. Life is hard enough already. We don’t need our tech adding more friction.

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Fearing tech isn’t the answer

We all need to use tech in our lives, whether for work or personal use. Even though many fear using technology altogether, some fear using it due to the wrong choice rather than the tech itself.

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How to keep track of everything in your business

You will hear ‘single source of truth’ many times over, but what and how is it relevant to you and your business? Well, it’s the idea of keeping and having all data and information in one place to help you be more organised.

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Making things simpler is the ultimate goal

Humans have a great way of making things easier, simpler, and more comfortable.

That shouldn’t just stop because you’re at work. Making your work and life easier should be on top of your list.

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Many don’t understand simplicity

I get it. Not many are ‘in to’ simplicity, nor are they interested in making things easier for themselves. But when speakers talk about making things simple, who seem to have no understanding of what simplicity means, it just gets my goat!

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Systemising your business

Getting things done quickly within your business gives you more time for your clients and business. So once you have a system, you’ll be able to work more efficiently, be more productive and have plenty of time for yourself.

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Online vs offline Apple apps for your business

With many SaaS apps and services, you need the internet to function as a business. But what if you’re away or most of the time you work remotely and have no access to the internet?

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Your tech foundation is vital to your business

When I talk to small businesses about their Apple tech and how it’s used, they often say they have problems with keeping track of things. My response is always: Having a solid tech foundation will help.

Want to simplify your tech? Click here!

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Apple apps for your business

It’s not always necessary to go out and buy a bunch of software to run your business. You already have Apple devices with a ton of software you could use.

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Everyone’s always rushing

After being away in southern Spain, where life is so much slower, on the drive back I’ve realised people are always rushing for no reason. I feel the need to decompress by taking another trip just to relax!

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Some like the complexity

Over the years, I’ve found that many like to complicate their existence for the sole purpose of looking good from the outside. Let me tell you now that ‘busyness’ is not a great way to live your life.

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Parasitic complicators

On my road trip through Spain, I’ve been to Isolated beaches, pine forests and national parks, where I’ve spent the evening looking at the stars. Travelling back to ‘civilisation’, I’ve seen nothing but complications.

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World of beauty and simplicity

The world is simple, but we insist on making things complicated. It’s not just me saying this. It’s been said in the past. But I still can’t fathom why people seem to love complicated BS!

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Vimeo, and their BS!

I’ve been using Vimeo to host my videos for many years, and have been happy with their service. I even toyed with their live streaming tier for a while.

However, this last week I heard something from the company that simply pissed me off! After a search, I found others who were equally annoyed. So the search for a new video hosting company began.

‍Man, I so fucking hate the bait-and-switch some of these SaaS companies employ!

Anyway, after checking out a few, and not being happy with any of them, I chose Odysee.

UPDATE: I moved over to Bunny.net soon after.

‍I’ve been watching videos on Odysee for a while, even had a few channels set up for myself, but never really used it, as I was pretty happy with Vimeo, as I already mentioned.

‍This last week, I started testing out a few of my videos, and after I was happy, I uploaded my library of work onto it. So all my videos will be hosted on Odysee moving forward.

‍It’s simple, easy to navigate and friction-free when doing anything in the backend.

‍My videos will still be embedded on my website like they were, but with an archive library being on Odysee, it’ll help with future projects. And as it’s on Blockchain, they’ll always be available and accessible.

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Don't be 'salesy

People always gravitate towards good art. The constant battle to ‘game’ the algorithm is all in vain. Nothing will work, no matter what you do to your post, page or bio.

The secret to online marketing without being ‘salesy’?

‍My take:

Great content.
Simple structure.
No hashtags.

People always gravitate towards good art.

The constant battle to ‘game’ the algorithm is all in vain.

Nothing will work, no matter what you do to your post, page or bio.

So…

Do good shit. People will remember you.
Do shit… shit. People will remember you.

‍So, what shit would you like to be remembered for?

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Never cheap out on tools

Don’t get caught out with the allure of check tools. You’ll regret it in the end and will be kicking yourself for not choosing the right tools that’ll last and be beneficial to your business.

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Using video in your business

I love making videos. It helps my prospective client understand who I am, and how I work, and they get to ‘know’ me a little before they get in touch. It’s vital for my business, and it should be for you too.

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Revisiting an old friend: Daylite

Yesterday I spoke about being able to work when you’re offline when you don’t have an internet connection because I was on holiday, a lot of people that are on holiday and they can’t always work without the internet. Things like Google Drive and Dropbox, stuff like that.

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